Intermediate
7 min read
1. Understand the Penalty
If users block or report your messages, your number's quality rating drops from Green (High) to Yellow (Medium) to Red (Low). If it stays Low, Meta will limit the number of users you can message per day.
2. Pause Broadcasting Immediately
If your rating drops, immediately stop all automated marketing broadcasts. Focus solely on responding to inbound customer support queries to allow your rating time to recover.
3. Review Your Audience and Content
Analyze which campaign caused the drop. Were the recipients properly opted-in? Was the message overly aggressive? Prune unengaged users from your list and ensure future broadcasts provide clear value and an easy opt-out.