Track Message Virality
Understand how your content spreads when customers share it with others.
Overview
Understanding when and how messages are forwarded gives you unprecedented insight into word-of-mouth virality. It helps you identify your most shareable content.
WaveChat exposes the 'forwarded' metadata flag, allowing you to see exactly when an incoming message is a forward, or when your outbound campaigns go viral.
When to use it
Limits and rules
- WhatsApp restricts forwarding a single message to a maximum of 5 chats at once to prevent spam
- Messages forwarded through long chains are marked as 'Highly Forwarded' (double arrow icon)
- You cannot see *who* your message was forwarded to due to encryption
Examples that work
The viral promo code
You send a visually stunning image with a 20% off code. By tracking forwarding metrics, you realize it reached 3x the size of your initial broadcast list.
Contextual support
A customer forwards a message they received from a delivery driver. WaveChat flags it as forwarded, giving your agent the context that the customer didn't write it themselves.
Common questions
Does WhatsApp tell me exactly who forwarded my message?
Can I prevent my messages from being forwarded?
What is a 'Highly Forwarded' message?
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