Text Messages
Everyday Text Messaging
The foundation of WhatsApp communication. Fast, reliable, and perfectly formatted.
One-click rent templates, sequences, and AI agents tailored for Text Messages.
Overview
Text is the majority of what you send and the format everything else is judged against. Get it right and the rest matters less than you think.
In WaveChat, a text reply sits next to the full lead history, so whoever is typing can see what was promised earlier without scrolling back through months of chat.
When to use it
Answering a question someone asked
Confirming details before a purchase
Following up on a quote
Anything where a human tone matters more than a graphic
Limits and rules
- Message bodies are capped at roughly 4,096 characters, which is far more than you should use
- Templates sent outside the 24 hour window need Meta approval first
- Formatting supports bold, italic, and strikethrough, not headings or tables
Examples that work
A reply that closes
Answer the question in the first line. Add the price. Ask one question back. Three lines beats three paragraphs on a phone screen.
A follow-up that gets a response
Reference the specific thing they asked about rather than sending a generic nudge. Specificity is what makes it feel like a person.
Common questions
How long should a WhatsApp message be?
Two or three short lines for most cases. WhatsApp is read on a phone, usually between other tasks, and long blocks get skipped.
Can I send text outside the 24 hour window?
Only using an approved template. Free-form text is allowed while a conversation window is open.
Can I use bold or italic?
Yes. WhatsApp supports bold, italic, strikethrough and monospace. Use them sparingly, because a message full of formatting reads as shouting.
Do emojis help or hurt?
One or two land well on this channel. A wall of them makes a business look less credible, not more approachable.
Should I sign off with the agent's name?
It helps on longer conversations. The customer sees your business name already, so a first name adds warmth rather than information.
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