Video Messages
Engaging Video Content
Demonstrate products and build trust with native video messaging.
One-click rent templates, sequences, and AI agents tailored for Video Messages.
Overview
Video is the highest fidelity format available on WhatsApp. It commands attention and builds immense trust by showing the human side of your business.
WaveChat processes and optimizes video files on the fly, ensuring smooth playback inside the WhatsApp client without requiring the user to download large files or leave the app.
When to use it
Walking a customer through a complex setup process
Sending a personalized 'Thank You' from the founder
Showing a 360-degree view of real estate or a physical product
Sharing brief promotional teasers for new launches
Limits and rules
- Maximum file size for native video delivery is 16MB
- Supported formats are MP4 and 3GPP
- Keep videos under 60 seconds to respect the user's data and attention span
Examples that work
The personalized welcome
A 10-second video of an account manager introducing themselves by name significantly reduces churn.
The visual walkthrough
Record a quick screencast of how to navigate your software dashboard to resolve a support ticket.
Common questions
Do videos autoplay in WhatsApp?
They play silently in the chat feed and expand with audio when tapped, making them highly engaging.
What if my video is larger than 16MB?
You should compress the video before sending, or alternatively, upload it to YouTube and send a Text message with the link.
Can I track if they watched it?
WhatsApp provides delivery and read receipts, but does not provide granular analytics on percentage of video watched.
Start sending video messages today
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