Beginner
7 min read
1. Meta's Conversation-Based Pricing
WhatsApp doesn't charge per message; they charge per 24-hour conversation window. The cost varies based on who started the conversation (user-initiated vs. business-initiated) and the category of the template used (Marketing, Utility, Service).
2. Service Conversations (Inbound)
When a customer messages you, you have 24 hours to reply with free-form text. Meta charges a small 'Service' fee for this session, but the first 1,000 service conversations per month are completely free.
3. Platform Markups
Always check if your platform provider adds a markup on top of Meta's base fees. Many platforms charge a 10-20% premium per message. WaveChat passes Meta's costs directly to you with zero markup.